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BRIEF

Illustrate how cheap the Kia Soul EV electric car is to run.

SOLUTION

A film capturing real drivers' reactions to the news that a full tank of petrol was only going to cost them £2.80 – the cost of a full charge of a Kia Soul EV. The film drove to the website where drivers could compare their car’s petrol cost to a Soul EV, using Google Maps and a DVLA plug-in.

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