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The brief

To create a campaign to increase the sales of No7's core serum range. The range is already well-loved by older women who are used to using products which protect their skin from ageing, but needs a lift in awareness amongst a younger demographic who should be preparing their skin now for the effects of ageing down the line.

The solution

A real-life, energetic young mum who knows that the key to keeping her busy life under control is preparation.

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