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BRIEF

To promote Legacy Giving during ‘Remember A Charity In Your Will’ Week with a new integrated campaign for the year.

SOLUTION

A campaign illustrating how important older people are when it comes to passing things on to the next generation, not just in terms of money, but in terms of their hard-won wisdom too. The quotes used in the campaign came from older folk who are supporters of the various Remember A Charity organisations, and many supporters generated their own pearls of wisdom on social media too – including Lord Alan Sugar.

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